Xiaomi Becomes Number 1 Smartphone Vendor in Europe, Overtakes Samsung in Q2 2021: Strategy Analytics


Xiaomi has emerged because the primary smartphone vendor in Europe, as per the info shared by analyst agency Strategy Analytics. The Chinese firm is claimed to have surpassed Samsung in phrases of smartphone shipments in the second quarter of 2021 to turn into the market chief. Strategy Analytics famous that smartphone shipments in Europe grew 14 % year-on-year to 50.1 million items in the quarter. Apple, Oppo, and Realme characteristic in the top-five distributors listing — in that order — after Xiaomi and Samsung.

According to the report by Strategy Analytics, Xiaomi shipped a document 12.7 million smartphone items in Europe in the second quarter that resulted in its market share of 25.3 %. The agency mentioned that the seller noticed excessive demand in nations together with Russia, Ukraine, Spain, and Italy.

In addition to the European market, Xiaomi has continued to develop in international smartphone shipments. A current report by IDC mentioned that the Beijing-based firm overtook Apple and got here second in worldwide smartphone shipments in the second quarter.

Unlike Xiaomi, Strategy Analytics’ report exhibits that Samsung shipments declined seven % year-on-year to 12 million items in the second quarter. The South Korean big, nonetheless, continued its sturdy grip in the continent, with a 24 % market share.

(*1*) Strategy Analytics famous.

After Samsung, Apple got here third in the highest 5 smartphone shipments listing. The iPhone maker noticed 15.7 % year-on-year progress in Europe in the second quarter. Its estimated cargo of 9.6 million iPhone fashions helped the corporate seize a market share of 19.2 %. The iPhone 12 sequence is believed to have attracted Apple followers in the area, who have been overdue to exchange their ageing Apple fashions.

Oppo and Realme have been the 2 remaining gamers in the highest 5 listing. While Oppo marked a 180 % year-on-year progress, its sibling Realme obtained a fair stronger year-on-year progress of 1,800 %. However, each firms weren’t capable of seize a double-digit market share in Europe.

The knowledge launched by Strategy Analytics exhibits that Oppo captured a 5.6 % share with 2.8 million smartphone shipments, whereas Realme managed to ship 1.9 million items that helped it purchase a 3.8 % share.

Top 5 smartphone distributors in Europe in Q2 2021 (as per Strategy Analytics)

Smartphone vendorShipments (in million)Market shareYear-on-Year progress


Overall, smartphone shipments in Europe declined from 59.1 million items in the primary quarter to 50.1 million. The dip in the shipments additionally decreased the year-on-year progress from 24 % to 14 % and resulted in a destructive quarter-on-quarter progress of minus 15 %.


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