Snapchat Pays Over $250 Million to Creators for Highlight Content

Image- geekynews

Snapchat parent Snap revealed that Spotlight creators are posting three times as frequently as they were when the feature launched in November last year.

Image- ndtvgadgets 360

Snapchat, announced that it had paid more than $250 million to more than 12,000 creators working on Spotlight content globally over the last year.

Image- steptech

Globally, Spotlight creators are posting three times as frequently as they were when the feature launched last November.

Image- techbriefly

The $250 million pooled funds were distributed to global creators via Spotlight programmes.

Image- ndtv

Snap stated that among the rewarded Snapchat creators were Indian nationals and creators such as Neha Malik and Nilam Parmar as well as Akshat Amitesh.

Image- steptech

Snap stated that it continues to see an increase in the number of creators utilising its content and product offerings to grow their audience and build businesses.

Image- komorkomania

Additionally, it noted that over 25 creators who create content for the Spotlight feature syndicate their show to the Discover section of the app.

Image- geekynews

the company promised to continue to provide “a variety of opportunities” for its creators to entertain users while growing their brand.

Image- backstage

Image- komorkomania

When Snap launched globally last year, it committed to daily distribution of over $1 million to Snapchatters creating content for Spotlight.