Snapchat Pays Over $250 Million to Creators for Highlight Content

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Snapchat parent Snap revealed that Spotlight creators are posting three times as frequently as they were when the feature launched in November last year.

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Snapchat, announced that it had paid more than $250 million to more than 12,000 creators working on Spotlight content globally over the last year.

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Globally, Spotlight creators are posting three times as frequently as they were when the feature launched last November.

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The $250 million pooled funds were distributed to global creators via Spotlight programmes.

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Snap stated that among the rewarded Snapchat creators were Indian nationals and creators such as Neha Malik and Nilam Parmar as well as Akshat Amitesh.

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Snap stated that it continues to see an increase in the number of creators utilising its content and product offerings to grow their audience and build businesses.

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Additionally, it noted that over 25 creators who create content for the Spotlight feature syndicate their show to the Discover section of the app.

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the company promised to continue to provide “a variety of opportunities” for its creators to entertain users while growing their brand.

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When Snap launched globally last year, it committed to daily distribution of over $1 million to Snapchatters creating content for Spotlight.

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