Tata Sky launched the Tata Sky Binge Mobile app for Android and iOS users. The core proposition of Tata Sky Binge includes a ‘content first’ approach. This unique OTT aggregation app manages content from multiple streaming services in categories such as new releases, popular movies, trending now, etc., making content discoverability easy.
Browsing content by language, genre, app rails, etc. makes searching and recommendations faster and easier. The tab bar at the bottom of the screen gives easy access to the home screen, search and watchlist. One-time subscription, one-time payment and single sign-on to watch content on one unified platform makes viewing immersive and enjoyable.
Tata Sky Binge Mobile app has been introduced with two attractive plans. Subscribers who choose a Tata Sky Binge 299 subscription can access content from 10 OTT apps on 1 TV screen (via Amazon Fire TV Stick – Tata Sky Edition or Binge+ STB) and 3 mobile screens. The 149 mobile-only plan gives access to Binge services on 3 mobile screens with content from 7 premium OTT apps. All new binge users who download the mobile app enjoy a 7-day free trial.
Commenting on the launch, Pallavi Puri, Chief Content & Commercial Officer, Tata Sky said: “The launch of the Tata Sky Binge Mobile app is in line with our commitment to make our products available to a wider audience. Our subscribers can now access their choice of OTT content, on large and small screens, at home or on the go, all with a unified interface, one subscription and signup.”
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