Photography as a career has taken a big step in their interest for humans, as people no longer see taking pictures as something they should be doing. Pictures are now being taken because they serve as a way to capture memories and tell stories, both important feelings people hold on to, especially under the influence of the Internet.
The use of the Internet has greatly helped the work of the photographers as they can now reach a wider audience with their work, as well as other sectors of society. When selling their work over the Internet as freelancers in the United States, photographers seek a close network with their clients where they can easily conduct business.
A good website with a tight network where photographers in the United States, regardless of their niche, can sell their photos is Etsy. Etsy is a great platform for photographers to sell their work, and it has a very easy registration process and a user-friendly interface. This article is designed to provide a step-by-step description of how to sell images on Etsy and the procedures involved.
WHAT IS ETSY?
Etsy is the American e-commerce website that deals with buying and selling product variants in different categories. The website helps photographers sell their photos by creating online stores for the photographers in the form of accounts, which then meet with customers and deliver customer demands in exchange for payment.
HOW TO SELL PHOTOS ON ETSY?
Selling photos on Etsy requires the photographer to follow various procedures, all of which are outlined here so that the photographers have the appropriate knowledge and an easy walk through when opening an online store on Etsy. The procedures are divided into 7 main steps namely;
- Create an account.
- Name your store.
- Customize and branding the store.
- Set store policies.
- Upload product images and set up offers.
- Select your preferred shipping process.
- Promote and market your store.
CREATE AN ACCOUNT.
To create an account on Etsy as a photographer, log in to the Etsy website (https://www.etsy.com). On this page, the photographer has to proceed with registering an account, which is a very simple process as it only requires an email address.
After you have successfully created an account, scroll to the bottom of the site and click on sell, where you will need to complete the remaining registration processes including choosing your category (photography), naming your account and entering your payment details .
Naming the store shouldn’t be difficult as there are no restrictions on the store name. The photographer can choose to use his / her real name, or something more unique, the photographer just has to make sure they choose a name that fits the brand the photographer is trying to build. Make sure not to leave spaces when choosing a name.
CUSTOMIZE AND BURN THE SHOP.
Customizing the store is a very important part as it helps to distinguish one store brand from another store of your own. The store can be customized in three ways, namely store icons, cover photos and banners.
Store icons are small, square images that appear on the top left of the home page that serve as an attractive place to display your photographer’s logo.
Cover photos are the largest images on the store page and appear at the top of the store home page, and the cover photos should always match the branding of the store. However, the cover photos are optional and can be viewed on desktops, tablets and devices.
Banners are another optional choice to customize, they resemble cover photos, but are small and cannot be viewed by a mobile device.
SET THE STORE POLICIES.
Determining the store policy involves establishing the terms and conditions to be used when dealing with the customers, in order to avoid possible conflicts and unwanted financial burdens, and also to meet the expectations of the customer.
The procedures used in determining the store’s policies are; state your position in accepting returns and exchanges, state your processing and shipping periods, state shipping method and shipping costs. All of these policies should be available in a document format added to the page to make your store look professional.
UPLOAD PRODUCT IMAGES AND LISTS UP.
Getting to the point of uploading products and setting up lists means you are closer to selling your photos. At this stage, the photographer should list images they intend to sell, for example in the form of digital files, canvas prints, posters, and other forms.
When creating lists, the photographer should ensure that he uploads professional quality images, with thorough descriptions containing relevant keywords related to the product, and that it should be in the category or subcategory that fits the image.
Setting up listings is not free, however, since an Etsy listing can only be active for four months, before the listing can be renewed, the photographer must pay $ 0.20 for renewal.
SELECT YOUR DESIRED SHIPPING PROCESS.
Once the sales process is complete, the photographer must find a way to deliver it to the customer by either shipping it himself or by using a shipping service that will take the order and deliver the product for you. The shipping service is recommended as it saves artists valuable production time and also stress.
PROMOTION AND MARKETING OF YOUR SHOP.
Every company needs to do a research to find out the target market before marketing their products for that particular population, and it’s no different for photographers. Photographers selling on Etsy need to find a way to market their products to their own customer base.
Social media accounts such as Facebook, Instagram and Twitter are a great way to promote someone’s work and bring the store to the attention of the desired customer base. The listings must contain keywords that help the promotion reach a wider audience. The work for the promotion must also be creative, because it goes a long way.
After you’ve gone through all the above procedures, you should be able to sell your work on Etsy as a photographer. However, there are other important details to consider when selling. Customer service must be kept at a high level, communication with the customers must be responsive and professional.
Problems must be resolved quickly. Prints should be handled with care to avoid stains, creases and scratches before they are shipped for delivery. Pack your wraps advisably, because they help your brand, increase customer confidence and get the photographer positive reviews.
Now that I’ve covered all the steps in selling photos on Etsy, I wish you Godspeed in selling your photos. Thank you.
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