If Pulsar 250 is priced competitively and provides more value to customers, Dominar 250 may face cannibalism.
Dominar 250 is one of the most affordable 250cc bikes in the country, having been released in March of last year. It is currently available for Rs 1.59 lakh as a starting price (ex-showroom, Delhi). The bike will soon be challenged by one of its own – the Pulsar 250. On October 28, the latter will be released. Dominar 250 sales had plummeted in September prior to that.
Bajaj has a large selection of motorcycles in the 250cc class. Apart from the Dominar 250, they have the Husqvarna twins Svartpilen and Vitpilen, the KTM Duke 250 and ADV 250, and the Husqvarna twins Svartpilen and Vitpilen. Pulsar NS250 and Pulsar 250F will be released this week.
Due to a global shortage of parts, it’s likely that Dominar 250 production numbers are low so that the Pulsar 250 Twins can be produced in greater numbers. Bajaj has not stated whether or not Dominar 250 will be discontinued. They’ve been more optimistic about the 250cc segment than anyone else in the industry.
Dominar 250 sales have dropped from 440 units in August to just 4 units in September. Many prospective buyers would have taken a wait-and-see approach. They are expected to make a decision after the launch of Pulsar 250. It will be interesting to see which of the two becomes the favourite.
Dominar 250 sales have averaged 560 units per month over the last 12 months. With an average monthly sales of 741 units, its bigger sibling, the Dominar 400, appears to be doing better. Even though the Dominar 250 is reasonably priced, sales are likely to fall short of expectations. Bajaj had even reduced the price of the Dominar 250 from Rs 1.71 lakh to Rs 1.54 lakh earlier this year in July.
A 17k discount was significant, especially given that most manufacturers have raised their two-wheeler prices multiple times this year. However, the price reduction does not appear to have had a significant impact on sales. The 440 units sold in August are significantly lower than the 1,750 units sold in October of last year.
Aside from the price, Bajaj has worked to improve the bike’s appearance and feel. Three new colour options for Dominar 250 were released in August. Citrus Rush and Matt Silver, Sparkling Black and Matt Silver, and Racing Red and Matt Silver are three dual-tone colour options. The bike’s sporty profile has been significantly enhanced as a result of these changes.
Pulsar 250 vs Dominar 250
The 250cc model, as the largest Pulsar ever, is expected to be a well-equipped bike. The styling of the Pulsar 250 is completely different. Only a few features from existing Pulsar motorcycles have been incorporated. A new semi-digital instrument console is one of the most significant updates. It’s possible that the bike will be equipped with Bluetooth connectivity.
A new chassis is installed on the bike. There is no downtube and the frame is made up of twin tubular cradle frames. The bike has standard telescopic forks in the front and a monoshock in the back. Both wheels are equipped with disc brakes, and dual-channel ABS is expected to be included as standard equipment. Grimeca callipers will be used on the bike.
Pulsar 250 will be powered by a brand-new 249cc single-cylinder air/oil-cooled engine. It is expected to produce a maximum power of 24 bhp and a peak torque of 20 Nm. It will be paired with a 6-speed transmission. Advanced features such as assist and sipper clutch, as well as variable valve actuation, are expected to be included on the bike (VVA). Dominar 250, on the other hand, has a 248.77 cc liquid-cooled motor that produces 27 ps / 23.5 Nm. The front forks are 37mm USD.