Mercedes-Benz India’s Strong Q1 2023 Sales Figures: A Sign of Continued Market Leadership
Mercedes-Benz India has had a stellar year with a record-breaking fiscal year 2022-23, reporting sales of 16,497 units at 37 percent YoY growth. Sales are up from 12,071 units in FY21-22. This marks the luxury carmaker’s strongest year yet in the Indian market. The brand’s success continued into Q1 2023, with retail sales of 4,697 units, up 17 percent YoY. Q1 2022 sales was reported at 4,022 units.
This impressive growth is a reflection of Mercedes-Benz’s unwavering commitment to providing top-notch luxury vehicles to Indian consumers. The brand’s steady upward trajectory has been buoyed by its innovative approach to design and customer service, as well as its investment in the Indian market.
From Luxury Sedans to EVs: Mercedes-Benz India’s Wide Range of Offerings
Mercedes-Benz India has once again proven its prowess in the luxury car market by significantly reducing the waiting periods for its popular models. The current waiting period for the A-Class, C-Class, and E-Class is 0-3 months, while the GLE, GLS, and S-Class models have a waiting period of 2-6 months.
Electric vehicles have a waiting period of 2-6 months, while the G-Wagon and GLS Maybach have the longest waiting period of 8-16 months. This reduction in waiting times is a testament to Mercedes-Benz’ commitment to providing the best customer experience possible.
Behind the Scenes of Mercedes-Benz India’s Record-Breaking FY22-23 Sales Year
Q1 2023 sales figures reflect a continued trend of impressive growth for Mercedes-Benz India. The TEV portfolio, which includes models such as the GLS, S-Class, and EQS, saw a remarkable growth of 107 percent.
The core sedan portfolio, which includes the C-Class and E-Class LWB, also experienced a strong growth of 27 percent, and accounted for 30 percent of the company’s Q1 2023 volumes. The A-Class sedan and GLA also performed exceptionally well, contributing to the overall growth of the brand. With an average monthly sales figure of over 1.5k units in the last quarter, it’s clear that Mercedes-Benz India is on the path to continued success and market leadership.
Power of Versatility: Mercedes-Benz India is Catering to Diverse Customer Needs
One of the key drivers of Mercedes-Benz’s success is its ‘direct to customer’ sales model – ROTF (Retail of the Future). This model focuses on customer experience, contributing to the brand’s growing reputation in the Indian market. E-Class LWB and GLS models contributed to significant volumes in Q1 2023. E-Class LWB is the highest-selling sedan. C-Class is next. The strong performance of these models and the TEV portfolio’s growth highlight the brand’s versatility and ability to cater to a diverse range of customers.
Earlier today, Mercedes launched Mercedes-AMG – GT 63 S E Performance in India, priced at Rs 3.3 crore, ex-sh. It is the most powerful production vehicle ever made by Mercedes-AMG. All Those buying this new car, will get the key handover from Lewis Hamilton, 7 time F1 champion.
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