Day 2 of the IPL Media Rights Auction: Here are the latest developments on the Indian Premier League media rights auction for the years 2023-2027. In terms of valuation, the IPL outperforms the English Premier League and the NBA.
In the e-auction of the media rights for the Indian Premier League (IPL) cycle 2023 to 2027, two different broadcasters obtained the TV (package A) and digital (package B) rights for the Indian subcontinent.
The overall value per match for every IPL game is RS 107.5 crore, with 410 matches to be aired across a five-year cycle.
According to Cricbuzz, the yet-to-be-identified firm that won TV rights for RS 57.5 crore per game had challenged the company bidding for digital rights for RS 48 crore each game.
Package C, which is an 18-game non-exclusive India digital rights package with a base price of RS 16 crore, will be auctioned next. The auction will conclude with bidding rights for Package D, which includes the remainder of the globe, which consists of five territories with a base price of RS 3 crore for each game and each region, and no composite bid for the Rest of the World package.
In September 2017, Star India-Disney won the IPL rights for the 2017-22 cycle, with a winning bid of RS 16,347.50 crore for both TV and internet.