Jeep India, which grew by 130 percent in volume last year despite a bumpy ride due to the pandemic, is optimistic about the domestic auto industry’s prospects and plans to launch new products this year. Furthermore, despite concerns about the impact of the Omicron variant, Jeep India Head Nipun Mahajan expects the market to grow even more.
Jeep India sold 12,136 units in 2021, up from 5,282 units in 2020, thanks to the facelift version of the SUV Compass in February 2021 and the locally-assembled Wrangler. This is due to a 130 percent increase in vehicle sales. Jeep is one of the brands offered by Stellantis, a leading automaker and mobility provider. The Jeep brand currently has two products in India: the Compass and the Wrangler.
While the company has been producing Compass at its Ranjangaon facility near Pune since June 2017, it began local assembly of the Wrangler in mid-March of last year. “Because of the market’s resilience, we are optimistic about the future. The market has gone through many ups and downs in the last 4-6 years, adjusting to various factors, but it has recovered fairly well “PTI quoted Mahajan as saying.
He pointed out that 2021 saw a 20 percent increase in all segments over 2020 “The market will expand (further). Of course, there will be some disruptions because we are starting with Omicron, but the Indian consumer has the capability and desire to grow the automotive industry. This will aid the market’s expansion in 2021 “.. According to him, 2021 was a banner year for Jeep in India, with sales up 130 percent to over 12,000 units, compared to the previous year.
“When the year began, there were COVID implications for the business, but I believe we all recovered very well. In 2021, compared to the pre-pandemic year of 2019, Jeep India saw a 20 percent increase in volume “Mahajan remarked. Customers reacted positively to the launch of the new Jeep Compass, which has strong product attributes, he said, adding that some of the customer-centric initiatives taken by the brand after the lockdown situation was lifted also contributed to increased showroom traffic.
“We’ll be launching two new products in 2022, which will be a big year for us. We’ll also be seeing a lot of action on Compass, starting with Compass Trailhawk in February of this year “Mahajan remarked. “We are only going to strengthen our position with the new products that we are going to come up with,” he said, adding that the Jeep brand, as a premium brand, “covers both the starting and the ending point of the segment in the domestic market very well.”
Mahajan also stated that the company has already invested USD 250 million in the development of new products and that Jeep will continue to do so.