In 2021, Rolls-Royce Sells More Than Ever Before

The Pandemic has little effect on Rolls-Royce’s’spirits.’ Due to high demand, the carmaker has added a second shift to its Goodwood factory.

Last year, Rolls-Royce made history by selling the most cars in the company’s 117-year history. Last year, the luxury carmaker sold 5,586 vehicles worldwide, up 1,836 from the COVID-wrecked 2020 and 461 from the previous high of 2019.

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  • Rolls-Royce registers highest ever sales since it was founded in 1906
  • Its growth has been driven by demand for its Ghost sedan
  • Its first electric car, the Spectre, will launch next year

Demand is Steadily Increasing

In 2021, Rolls-Royce Sells More Than Ever Before
In 2021, Rolls-Royce Sells More Than Ever Before

It is the company’s highest volume since it was founded in 1906 as Rolls-Royce Limited in Goodwood. This is due to “all-time record sales in most regions” and high demand for all of the company’s models, according to the automaker, who also claims that the sales volumes achieved last year make it the undisputed leader in the uber-luxury segment.

In terms of Rolls-India Royce’s sales, the company said that despite challenges throughout the year, the business remained stable. Sangwook Lee, Asia Pacific regional sales manager, said, “We are now seeing positive signs of a rebound with increased customer interest in the brand.” In the United States, Rolls-Royce sells the Wraith, Ghost, Phantom, Dawn, and Cullinan SUVs.

Despite the fact that Rolls-Royce has not released global figures for each car, the company claims that the latest Ghost sedan has helped them achieve these results, which are bolstered by the launch of the more dynamically oriented Ghost Black Badge overseas.

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The larger Phantom and Cullinan are also in high demand, with orders expected to last until the third quarter of this year. To fulfil these orders, the company’s factory in Goodwood now has two shifts.

Models That are Unique

In 2021, Rolls-Royce Sells More Than Ever Before
In 2021, Rolls-Royce Sells More Than Ever Before

With models like the Phantom Oribe and Phantom Tempus, bespoke Rolls-Royce commissions reached new heights. The £20 million (over Rs 20 crore) Boat Tail was also revealed in 2021 as a statement for the carmaker’s Coachbuild division, which is expected to produce a completely bespoke model every two years.

The Spectre – Rolls-first Royce’s fully electric car – has also recently begun on-road testing, and by the time it is revealed, it will have completed over 20 lakh kilometres of testing, equivalent to 400 years of use.

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Rolls-record Royce’s sales figures come just days after Bentley, another British marque, announced that last year was its best year ever. Clearly, the pandemic has had no impact on luxury goods sales.

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