Hyderabad Woman’s Rice Bucket Challenge Becomes A Boon For Those Who Lost Job Amid Covid


Hyderabad Woman's 'Rice Bucket Challenge' Becomes A Boon For Those Who Lost Job Amid Covid

“Rice Bucket Challenge” has helped 1000’s of individuals get meals through the pandemic.


Late evening or early mornings, Manjulatha Kalanidhi is busy connecting digitally. She makes use of the web platform known as “Rice Bucket Challenge” to garner assist from those that can provide, to those that want it probably the most.

Ms Kalanidhi is grateful to know-how that regardless of Covid restrictions, she has been capable of elevate sources and accomplice with Donatekart, a crowdfunding platform. The contributions in sort are distributed with the assistance of on-ground NGOs.

“Rice Bucket Challenge doesn’t have a giant community. My household and I work with on-ground NGOs like Robinhood Army, get lot of requests however they can not accumulate cash. Like now, we’re sending 400 kg of rice, 80 kg of dal and 80 litres of oil to a gaggle of music artistes who’re usually busy through the music season however are actually rendered jobless as a result of pandemic. Even if a marriage is occurring, no one is hiring them. So this lot goes to them,” she told India07.

“Rice Bucket Challenge” has been able to help the once extremely popular folk artistes’ group Surabhi, whose earnings have taken a big hit in the past year. 

According to Ms Kalanidhi, there have been a lot of requests this year.

“In the last one month, we have got a lot of requests from people who I wouldn’t think would require it. Reason being they have lost their jobs. I guess they would have had some small savings that may have lasted a month or two. These are people who normally don’t ask. I felt we should support them. We are giving lot of grocery to that kind of groups. We reach out to many demographics, teachers, furniture-makers and weavers,” she stated.

Prashant, a techie who volunteers with NGOs like Rice Bucket Challenge, says they’re seeing quite a lot of middle-class households now struggling to even eat.

“In phrases of starvation, a lot of the well-settled households can not come out overtly and ask overtly. We assist them out with grocery at doorstep. Drop grocery at their doorstep and transfer on, name them and inform them to take it,” he said.

What’s heartening is that Ms Kalanidhi says that she has never had to say ‘no’ to anybody because there were no donors.

“Never did I have a time when I didn’t have funds. Whatever the need be, people have given. Like to a tea vendor, I will give 5 kg of tea. Informal crowdsourcing has also happened. I still encourage people to give physically. What I do is for example, if PVNR Expressway wants to give, I connect them to an orphanage nearby because logistically, it does not work to transport long distances. That amount can be better spent on another 10 grocery kits,” she stated.

She stated the goodwill works on how clear an individual is.

“There are individuals who say they’ll give us (cash) on Google Pay…. But we are saying, ”thanks, however do on our on-line community.’ Because we now have the data, documentation and the receipt is given. It is extra clear. This is folks’s cash, so I’ve to be extraordinarily accountable with how I deal with it,” she said.

Now, even families with so-called stable jobs are facing huge financial crisis because of expenses like medical bills. In such times, civil society’s help is proving to be a huge boon. 

As part of the Lottoland Aaj Ka Sitara series, we feature ordinary citizens and their extraordinary actions. Lottoland will assist Manjulatha Kalanidhi’s trigger with a money incentive of ₹1 lakh.


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