The Vida brand of Hero MotoCorp will launch its first electric scooter in the coming months, with customer deliveries starting later this year.
The Vida standalone EV sub-brand was announced by Hero MotoCorp a few months ago, and it will appeal to both domestic and international markets. According to Hero MotoCorp Global Business Head Sanjay Bhan, the Vida brand will launch its first electric scooter in the Indian market in the next quarter of this fiscal year, and its reach will be expanded to Europe and South America.
Vida’s first electric scooter will be unveiled on July 1, 2022, on the birthday of Hero MotoCorp’s founder, the late great Brijmohan Lall Munjal. It has also been confirmed that the first electric model will be produced at a newly established factory in Andhra Pradesh, in the southern state of India.
The dispatching of customers will begin later this calendar year, and deliveries will follow. The country’s largest two-wheeler manufacturer had previously announced a long-term partnership with Gogoro, a Taiwanese company that specialises in battery swapping and other electric mobility-related operations.
Because Gogoro has a large international presence, the partnership could extend all the way to global markets. “There is a great appreciation for EV products, especially in mature economies,” Sanjay Bhan said in an interview. “We are aiming to be present in a lot of these markets.” EVs, without a doubt, give us access to new geographies by opening up new customer and mobility segments.”
Over the next two years, Hero expects international sales to account for 15% of total sales by the middle of this decade. The move follows the company’s highest-ever volume sales from international markets in the previous financial year. Last fiscal year, it sold over three lakh units in 42 different countries.
The Vida-branded electric scooter could be based on a prototype that was virtually displayed at last year’s 10th anniversary celebrations. Vida by Hero will launch multiple electric vehicles in various segments, and a partnership with Bharat Petroleum Corporation Limited to set up charging infrastructure across India was recently announced.