The eXPerience Challenge has been launched under Hero MotoCorp’s creativity and collaboration oriented platform, CoLabs.
Hero MotoCorp has launched the fourth edition of the Hero CoLabs challenge, introducing the eXPerience Challenge, under the creativity and collaboration oriented platform. The eXPerience Challenge focuses on building a retail experience for customers of Hero MotoCorp, the world’s largest manufacturer of two-wheelers by volume. According to Hero MotoCorp, the new CoLabs challenge is designed to provide the ideal platform for architects, interior designers and enthusiasts to translate their vision into reality and showcase their technical skills, creativity and designing ability.
According to Hero MotoCorp, the eXPerience Challenge is in line with Hero’s vision to ‘Be the Future of Mobility.’ It aims to curate a new retail approach in the company’s business operations in India and around the world. Participants in the eXPerience Challenge will be required to showcase their vision for a next-generation sales and after-sales customer experience, catering to the new innovative and exciting products and mobility solutions from Hero MotoCorp. The retail experience will co-exist with the current sales network of the company.
Malo Le Masson, Head of Strategy, Hero MotoCorp, said, “In a short span on one year, Hero CoLabs has quickly evolved into a go-to crowdsourcing platform and has witnessed participation from a diverse demographic. It is exciting to see such a large number of like-minded enthusiasts on a single platform, collaborating and creating, brought together by their passion for brand Hero. The eXPerience Challenge further expands the horizon of Hero CoLabs, engaging a new participant group and allowing the talented minds to showcase their skills and creativity. We look forward to some great entries!”
The challenge is divided into two stages. In the first stage, participants will be required to submit a four-minute video and a presentation of 3D renders of the interiors and exteriors of the new-age digital outlet along with the customer journey and also suggest a naming nomenclature. In the second stage, the shortlisted candidates will present their solution to the senior management of Hero MotoCorp. Candidates can participate in the challenge individually or in a team of 2-3 members.
Interested particpants can visit the Hero CoLabs website and register. The last date of registration is June 27, 2021, and the grand prize for the challenge is a Hero XPulse 200. The first runners-up will receive a Hero Glamour and the second runners-up will get a Hero Passion Pro. Additionally, all winners will get vouchers worth ₹ 10,000. Separate winners will be announced for India and Colombia. The winners and runners-up will be judged on a variety of criterion, over multiple rounds by a cross-functional team at Hero MotoCorp. The winners will be announced through Hero MotoCorp’s social media platforms.