Cars

Here’s How The Porsche 911 Targa Got Its Name

Porsche drew inspiration for the 911 Targa sports car from the Targa Florio, a race in Southern Italy in which Porsche once competed.

Cars and bikes have unique names, some of which are difficult to pronounce or remember, but they all have their own unique stories to tell. Although many auto enthusiasts figure out the origin of a vehicle’s name, there are times when the automaker should inform the fans. That’s exactly what Porsche did. The company took to Twitter to explain why some of its models are called Targas.

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The company took its name from the Targa Florio, a race in Southern Italy in which Porsche used to compete. “The Targa Florio race inspired this iconic glass-topped model. “A race in southern Italy where Porsche put in some of its most renowned performances,” the automaker wrote on Twitter. In the early 1950s, Porsche competed in the Targa Florio race and won several prestigious titles.

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Targa is an Italian word that means “number plate” or “license plate.” The carmaker, on the other hand, was unaware of the translation until copywriters were working on the sales brochure. Porsche applied for a Targa trademark in 1965, and Targa joined the Porsche 911 lineup the following year.

The 911 Flori was also a nickname for the Porsche Targa 911. Harald Wagner, the company’s Head of Domestic Sales, suggested that Porsche call it the Targa.

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In 1967, the 911 Targa had a fixed, heated rear safety glass window. It took the place of the fold-down plastic unit and was made a standard feature of the vehicle. This continued for the second and third generations before the fourth-generation 911 Targa underwent significant changes. The model’s roll bar vanished from the design and remained missing for a long time. It didn’t come back until the seventh generation, which debuted in early 2011. Porsche will release the eighth-generation 911 Targa in 4 and 4S configurations in May 2020.

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