While neither Fiat nor Abarth are currently available in India, parent company Stellantis is looking to expand its Abarth performance brand internationally.
Stellantis, the current owner of Fiat and its performance division Abarth, is now attempting to mainstream the Abarth brand. It has been announced that Abarth will now be treated like any other brand within the group, but will remain under Fiat, with dedicated dealerships and a gradual expansion in its current markets. While the Fiat and Abarth brands are not available in India, they are very popular in other parts of the world, such as South America. The Fiat Pulse Abarth, the Italian automaker’s first performance SUV, is now available in South America. We go into greater detail about it.
- Pulse Abarth is the brand’s first performance SUV
- Expected to deliver more than 185hp
- Gets traditional Abarth-themed decals and exterior upgrades
What’s New with The Fiat Pulse Abarth?
While the Fiat Pulse SUV has been on the market in markets such as Brazil for some time, this is the first Abarth-branded SUV. While Fiat has released a first set of images, the Pulse Abarth’s full list of mechanical upgrades has yet to be revealed. The Pulse Abarth gets 18-inch alloy wheels, unique front and rear bumpers, and Abarth badges and livery instead of traditional Fiat logos in terms of styling. Although the Pulse Abarth’s power output hasn’t been revealed, we expect its 1.3-liter turbo-petrol engine to produce more than 185 horsepower, which is currently available in the standard version.
The India Connection of The Fiat Abarth Brand
The Fiat brand has a long history in India, and the Abarth brand, thanks to the now-discontinued Abarth Punto, still has a cult following. While parent company Stellantis is present in India, there are no plans to bring Fiat or Abarth back. In India, Stellantis is currently focusing on Jeep and Citroen, both of which are set to release new products this year.