With big-name hires from a semiconductor manufacturing giant, Ferrari has restructured its business structure to “enrich product excellence” and help accelerate its move to carbon-neutrality by 2030.
- Five departments added, will report directly to the CEO
- Leadership team expanded by hiring executives from semiconductor firm
- Ferrari plans to go all-electric by 2030, first EV to launch in 2025
Product development, research and development, digital and data, technologies and infrastructure, and purchasing and quality are the five strategic departments that will now report directly to Ferrari CEO Benedetto Vigna.
How will The Reorganisation help?
Ferrari claims that its new structure will allow for more innovation, improved processes, and increased innovation, as well as more opportunities for collaboration.
“By harnessing technology in a unique Ferrari way, we want to push the boundaries further in all areas,” Vigna said. “Our new structure will improve our agility, which is critical for seizing the opportunities that lie ahead in this rapidly changing environment.”
Other departments will continue to report directly to the CEO, including brand diversification, design and content, and communication.
The leadership team has also been bolstered by internal promotions and external hires, according to the company, with several executives joining from Europe’s largest semiconductor chip manufacturer.
What’s different now?
The Italian carmaker has promoted Ernesto Lasalandra, the former head of research and development at ST Microelectronics, to a position similar to Vigna’s.
Angelo Pesci, who worked for the semiconductor giant for 20 years, has been named chief purchasing and quality officer.
Last September, Vigna joined from ST Microelectronics, shortly before three members of the company’s senior management team, including chief technology officer Michael Leiters, left.
In the meantime, Gianmaria Fulgenzi, a Ferrari employee since 2002, has been promoted to chief product development officer.
Silvia Gabrielli, who joined Ferrari in 2019 and previously worked at Microsoft, has been promoted to Chief Digital and Data Officer.
Ferrari’s transition to electric propulsion is planned for 2030, with the company’s first electric vehicle arriving in 2025. The Italian automaker previously stated that it would not switch to electric vehicles until technology allowed it to “produce a car that fits our position.”
“If we introduce new technology, we must also introduce something new to the market.” Ferrari has always approached new technology in this manner. Ferrari’s chairman, John Elkann, told our sister publication, Autocar UK, that “the evolution of new technology is 100 percent in the DNA of Ferrari.”