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The Bridge School-Scrambler Ducati Connect Programme will be a 10-week long course that explores novel design possibilities.


Scrambler Ducati launches industry connect programme
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Scrambler Ducati launches industry connect programme

Ducati India has announced that its Scrambler brand has partnered with The Bridge School India (TBS) for a specially crafted programme called TBS-Scrambler Ducati Industry Connect Programme to mentor top design talents in India. According to a statement from Ducati, the main objective of the course is to groom youngsters with a flair for automotive design via an intense and immersive hands-on process that boosts their confidence to step into the global design ecosystem. Through this flagship programme hosted by The Bridge School, Ducati intends to reach a wide spectrum of Automotive Design students and enthusiasts.

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Speaking on the partnership, Bipul Chandra, MD, Ducati India said, “Scrambler by Ducati has had a huge impact all over the world. The design has been admired both by enthusiasts and riders alike while its riding character has been described as liberating and evoking emotions. The collaboration with The Bridge School goes on to show the importance of such an iconic design in the world of art and automobiles. I’m thankful to Mr. Claudio De Angeli, Ducati Scrambler Brand Director, for all his support and guidance towards this project and I’m sure he shares our excitement to a part of this association that promotes digital learning for students in India.”

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“The Scrambler brand has always been close to my heart. It is the epitome of style, character and grace that spells great design, smart function and stunning visual aesthetics. At The Bridge School, we always want our students to learn from and get inspired by the very best in the industry. With the value added by the brand Scrambler and the active collaboration between Ducati’s team of designers and our mentors from well-known design houses Desmania & Ncube, I am certain we will deliver work of the golden standard. Our motto is simple- to create coming-of-age designers by bridging the gap between the Academia and the Industry. I am thrilled to have Scrambler Ducati on-board to promote automotive design in India and provide an international platform for our students”, said Nikhil Verma, Founder, The Bridge School.

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The Scrambler Ducati Industry Connect Programme will include a brand immersion exercise to be followed up with benchmarking and deep design research. The primary focus and agenda of the course will be to set clear design and business objectives that will translate into creative concepts. The course is suitable for those pursuing Automotive and Transportation Design or Master of Design, and also students with a passion for motorcycles and a special love for Scrambler Ducati. The selection of the students will be based on the combination of their intellect, skills and aptitude. At the end of the course, the students will be awarded the coveted certificate from The Bridge School, with a special mention of the Scrambler project.

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