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Digital Age Verification Solutions in Different Businesses

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The number of global users on social platforms such as Instagram and Facebook is about 1.074 billion and 1.93 billion respectively and almost two-third share of these users are minors. The advertisements on these ads often lead the children towards different platforms, products, and services that are age-restricted like alcohol, certain medication, tobacco, and others. To maintain protection of minors from such restricted content and materials, a systematic age verification solution is the prime choice of businesses. 

The AI-powered age verification solution runs the-state-of-art authenticating technology for confirming the identity of prospects by verifying a set of their identity documents and facial data seamlessly to make sure that the concerned person is eligible for the access or consumption of the particular product/service.

Online Age Verification

To verify age in real-time, the system processes data and derives results for the authenticating party, by practicing a number 

  1. First, the end-user has to upload images of a couple of identity documents with his face on them, for validation of his/her credentials. The document can be a photo-based national ID card, driving license, passport, or any other similar record. 
  2. The optical scanner verifies every single character of information on the document. The individual uploads a live selfie for facial biometric authentication as well. For conducting age verification online, AI-powered solutions match the information and image against data stored in national or regional databases.
  3. The data validation and facial biometric authentication are performed in a single go and final results are generated in real-time with precision.

Significance of Age Verification Solutions in Complying with Regulatory Authorities

 COPPA of 1998

In accordance with the Children’s Online Privacy Protection Act of 1998, the Federal Trade Commission enforces obligations on online gaming, gambling, and platforms trading in age-restricted services and products such as alcohol, pharmaceuticals/cannabis, cigarettes, and such, to validate the eligibility of user through Ai-powered age verification solutions. The qualifying age of particular online gaming platforms and consumption of toxic substances is 13 and 18 respectively in most of the states. 

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Gambling Act 2005

The gambling act of 2005 is an ordinance by the parliament of the UK which clearly states that the license of online gambling platforms without standard age verification solutions and protocols would be terminated due to the controversy of minors and the platform would face harsh penalties for non-compliance in this matter. 

The AI-powered age verification systems assure protection of minors from harmful content distributed over the internet, enforce parental control, and through systematic age verification solutions, firms help their clients from getting their credit card rating ruined as online platforms require the use of credit/debit cards.

Age verification Through Biometric Data

As they are many technologies that can be considered to 

For biometric identification, a 3D depth analysis is performed to ensure that there are no such uses of screenshots or older images and that the uploaded one is genuine.

AI Mapping Techniques

The faceprints in biometric solutions recognize characteristics like age, race, and gender, to ensure that information on ID documents corresponds with certain facial features. This additional layer of protection in biometric solutions makes age verification frictionless and instant.

Microexpression Analysis

The biometric technology in the age verification system confirms the liveliness of the user by capturing minor expressions such as blinking or smiling. 

KYCC (Know Your Customer’s Customer)

Having any form of professional relationships with companies or platforms that get customers on board and supplement them with harmful or filtered products and content/material with poor verification standards or not conducting age checks at all, indirectly damages the brand equity of the collaborating or partnered firm. To avoid such circumstances and manage external risk factors, organizations can use age verification solutions to confirm the legitimacy of their customers’ customers. 

To avoid high non-compliance penalties and sustain the brand status, industries manufacturing and distributing age-restricted products, services, and materials on platforms are liable to conduct age verification checks on their client profiles to make sure that they are practicing concerning law.

The corporate and financial entities apply  AI-powered age verification solutions to detect skepticism in the client profiles of their collaborators, liveliness detector and microexpression analysis ensures the eligibility of the user for the access of products/services and on the basis of verification, companies can decide their future with the concerned client/firm.

Conclusion

There is a growing concern about the responsibilities of business corporations in the distribution of age-restricted products. The ratio of minors also on social platforms globally is about two-third and no one knows how many of them are monitored by parents/guardians. In such a scenario, it is imperative for entities to protect minors and their organization’s reputation to get the age verified of users by performing digital age checks.  Under the GDPR regulations, there are now stronger guidelines regarding age verification. The AI-powered solution cross-checked with human verification ensures accurate results in no time.

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