Some dealerships have begun taking reservations for the French brand’s first made-in-India product.
Citroen will launch its first made-in-India vehicle, the C3, in mid-July this year, according to dealer sources. Bookings at the dealer level for a token amount of Rs 21,000 are also accepted.
Citroen entered the Indian market with the flagship C5 Aircross, a niche vehicle. With the C3, the French company is aiming for the middle of the market.
- Citroen C3 to be petrol-only
- Is expected to offer high level customisation
- Will rival the likes of Tata Punch, Maruti Suzuki Ignis, among others
Citroen C3: Ready for a Tough Start
Citroen’s first mass-market product, contrary to popular belief and what has proven to be a successful formula for new carmakers in India, is not an SUV. Despite the fact that it is a fairly high-riding model, Citroen prefers to refer to it as a “hatchback with a twist.” With a cost-effective platform and high levels of localization, the company chose to target the budget hatchback segment.
Hatchback sales, on the other hand, have been on the decline in recent years, thanks to SUVs consuming nearly every car segment. Citroen’s problem is exacerbated by the fact that its network in India is currently quite sparse, making reaching out to the masses all the more difficult.
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Citroen, on the other hand, is upbeat, as CEO Vincent Cobee told Autocar India in an interview: “We hope to grow as we go.” The company is relying on its localisation efforts (which account for more than 90% of its revenue) as well as doing things the “Indian way.” Citroen will offer never-before-seen levels of customisation at the budget end of the market with the C3, and is actively working to expand its dealer and service touchpoints ahead of the C3’s launch.
What do we know about The Citroen C3 so Far?
In typical Citroen fashion, the C3 features a quirky design, contrasting trim elements, and a decidedly French flair. It was unveiled worldwide in September of last year, but the India-specific model has yet to be revealed. The C3 will have a large central touchscreen, a digital instrument cluster, and funky trim inserts on the inside, but it will be missing some essential features like automatic climate control and rear power windows to save money. Refer to our story here for more information on C3’s interior and exterior.
Citroen hasn’t revealed any details about the C3’s powertrain, but sources say the hatchback will be powered by a turbocharged 1.2-liter petrol engine. It will be available with either a 5-speed manual transmission or a 7-speed dual-clutch automatic transmission. A diesel engine will not be available.
In terms of pricing, we anticipate Citroen pricing the C3 similarly to the Maruti Ignis and Tata Punch. The Nexon and Brezza entry-level models, as well as the Magnite and the Kiger, will compete with the model at the lower end of the compact SUV segment.