- For BMW, the i4 is its third electric car and rounds off the company’s EV portfolio which already consists of a premium electric hatchback – the Mini Cooper SE and the iX SUV
The i4 is India’s longest-range EV, with a WLTP-certified range of 590 kilometers, and it is also the first EV packaged as a mid-sized sedan, according to German luxury carmaker BMW. The i4 is BMW’s third electric vehicle, and it completes the company’s EV lineup, which already includes a premium electric hatchback – the Mini Cooper SE – and the iX SUV.
The i4’s price, however, is the clincher: with an introductory ex-showroom price of 69.90 lakhs, the i4 is well under the one-crore mark, whereas most luxury EV launches, which fall short of the 500-kilometer range, are priced above it.
Furthermore, while luxury car rivals Mercedes-Benz, Audi, and Jaguar have electric vehicle offerings in the SUV segment, BMW has chosen a mid-sized sedan as the product with the longest range in its lineup. To be sure, sedans account for nearly half of BMW’s total sales, as they do for other luxury automakers.
“We’re making sure this car outperforms in every way possible.” It has 340 horsepower and can accelerate from 0 to 100 kilometers per hour in 5.7 seconds. It is currently the longest-range EV available in India, where we observe daily driving distances of no more than 40 to 50 kilometers “In an interview with Mint, the President of BMW Group India said.
From next year, Pahwa expects its three electric vehicles to account for more than 10% of the brand’s total sales in India.
“We had to put a hold on bookings for the first two products we launched in India so we could make sure there was enough supply before opening the next slot.” With the i4as, I’m expecting the same thing.
“I can clearly see that demand for electric cars could be as high as 5% of our sales this year, and by next year, I expect it to be even higher.” “”It’s more than 10%.
BMW has pledged to introduce 25 electric products across its global portfolio by 2023, with half of them being fully electric vehicles.
“Of course, there is a lag in availability in India, but I’ll make certain that all of the electric products are readily available here.
Pahwa told Mint that the luxury carmaker will launch new electric vehicles in India every year, but that its strategy will be to provide customers with all powertrain options and to optimize its mix based on customer demand.
“We have demonstrated our ability to manufacture and sell the same vehicle in a variety of drive train configurations, including gasoline, diesel, plug-in hybrid, and fully electric vehicles.” That will also be our strategy in the future. Everything will be available to us. We’ll make sure we produce vehicles in that segment wherever demand exists.
Despite a global semiconductor shortage limiting passenger vehicle availability, demand for luxury vehicles has remained strong.
“In India, we saw a solid 34 percent growth last year. In the four-wheeler segment, our year-to-date growth is 36 percent. However, the semi-conductor shortage is preventing us from capitalizing on the increased demand, but we have managed to execute all of our product launches on time and are on track to meet our year’s goals. Of course, there will be some delays in terms of timing and logistical challenges, but overall, we’ve done a good job dealing with the chip shortage.