Despite the huge increase, the growth is still based on a low 2020 baseline. The brand’s sales are still significantly behind what they were a few years ago.
Audi India reported that has sold 3,293 automobiles from January to December 2021, representing a year-on-year (YoY) increase of 101 percent. This is the “biggest ever growth it has witnessed since 2008,” according to the brand. However, it’s worth noting that the increase comes after a poor base in 2020, when Audi India only sold 1,638 units.
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- Audi sold 3,293 cars in 2021 and 1,638 cars in 2020
- Despite uptick, 2021 figures well below Audi’s 2017 sales of 7,876 units
- Audi Q2 its top-selling model in December 2021
Trends in Audi sales in India
Audi sold 7,876 cars in 2017, up 2% year on year, 6,463 cars in 2018, down 18% year on year, and 4,594 cars in 2019. (down 29 percent YoY). In 2020, sales plummeted even worse, with the luxury brand losing 64% of its market share.
Audi, like all other automakers, was hit hard by the coronavirus epidemic in 2020. But, more importantly, the BS6 standards took their toll. Audi’s product line was significantly reduced when it chose to only offer BS6 powertrains with new or facelifted models. It started overhauling its car lineup in 2020, and it accelerated the process last year when it released a flood of new products.
“We are quite delighted with our performance in 2021, despite meeting hurdles created by the tragic second wave of the pandemic and other worldwide difficulties like semiconductor, commodity pricing, shipment challenges, and so on,” Balbir Singh Dhillon, CEO of Audi India, stated.
Facelifted Audi vehicles such as the A4 sedan, S5 and RS5 Sportbacks, and the Q5 SUV debuted in 2021. With the e-tron SUV, e-tron Sportback, e-tron GT, and RS e-tron GT, Audi entered the electric vehicle race.
The Q7 makeover will be unveiled in the coming weeks, according to the firm. “With our exciting portfolio of volume, performance, and electrified cars, we will continue to redefine luxury,” Dhillon said of Audi’s product ambitions for 2022. We’ll have all of our models back in the country, and we’re expecting a good performance in the coming months.”
The all-electric Q4 e-tron and the latest-generation Q3 SUV are among the products planned for 2022.
Audi’s most popular models in India
Audi claims that its A4 and A6 sedans, as well as the Q2, Q5, and Q8 SUVs, are its best-selling models. In December 2021 alone, it sold over 200 Q2s, aided by excellent year-end offers. To put things in perspective, the brand sold 274 vehicles every month on average last year.
The German automaker has stated that it has a “strong order bank” for its RS and S performance car range, which includes the S5 Sportback, RS5 Sportback, RS7 Sportback, and RSQ8 SUV, for the year 2022.
Plans for Audi India’s sales and manufacture
Last year, Audi said that it has expanded its new car sales and workshop network throughout the country. It also stated that in 2021, the number of its ‘Audi Approved Plus’ used car facilities would treble, from seven to fourteen.
Audi wants EVs to account for 15% of its India sales by 2025, as we previously reported. If the brand meets its goal, it will contemplate local manufacture of its all-electric vehicles in India.